Aa
Newsreader
Headlines and display. Regular and italic. The italic carries the emphasis in the homepage headline and is not decorative: it marks the word the sentence turns on.
Media kit
The marks, the colors and the type.
Everything needed to represent Jones Group International accurately in print, on screen or in a partner document. Downloadable as a single archive, or file by file.
Back to homepageEverything, in one file
Brand kit archive
Both wordmarks, three emblem treatments, the two typefaces and a plain-text summary of the color and usage rules below.
Marks
Social
Ready for X and LinkedIn.
Color
Navy
#072a4dPrimary. Type, rules, the emblem plate.
Deep blue
#0b3b68Structure and links.
Ink
#16242cBody copy.
Soft ink
#4d5f68Secondary copy.
Paper
#f6f8f4The page.
Deep paper
#e7ede7Banded sections.
Green
#2f7156Section labels only.
Gold
#b8912aHairlines and rules only: 2.8:1 on paper, below the readable minimum.
Typography
Aa
Inter
Body copy, labels and interface. Variable weight. Labels are set in uppercase at 10 to 11px with generous tracking; body copy sits at 16 to 21px, deliberately large for a senior readership.
Usage
Three rules.
- Leave clear space around the wordmark of at least the height of the globe emblem on every side.
- Do not recolour, outline, stretch, rotate or add effects to either mark. Use the reversed wordmark on dark grounds rather than adjusting the primary one.
- Gold is for hairlines and rules. It is never type: against the paper ground it reads at 2.8:1, below the readable minimum.
Press and media